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Luxury Daily, June 11, 2012 – Is social video the new commercial?

June 11, 2012

Today's headlines

Internet Is social video the new commercial?
By Tricia Carr
	Since television advertising is rarely used by many sectors of the luxury industry excluding automotive, social video has become fashion houses’ channel of choice to show new collections and a brand’s lifestyle visually, which is more effective than traditional commercials. Entire article

Events/Causes Bringing the exclusivity factor back to luxury collection showings
By Rachel Lamb
	It used to be that fashion shows were only attended by the best and brightest VIPs and magazine editors. However, creating extra efforts at shows or events that can only be sensed by the crowd is a way to bring back exclusivity. Entire article

Mobile Louis Vuitton pushes Kusama collection via augmented reality app
By Tricia Carr
	Louis Vuitton is raising awareness for its handbag collaboration with Japanese artist Yayoi Kusama with a mobile application that uses augmented reality, photo sharing and push notifications. Entire article

Advertising What luxury brands should do in case of an economic downturn
By Rachel Lamb
	Attention to quality, craftsmanship and value is what luxury brands should demonstrate in their advertising campaigns in the event of another economic downturn, according to experts. Entire article

Multichannel Lexus leverages US Open sponsorship via multichannel efforts
By Tricia Carr
	Toyota Corp.’s Lexus is creating more awareness for its title as the official car of the 2012 U.S. Open by hosting a Twitter chat and adding to its interactive onsite experiences. Entire article

Print Architectural Digest up 11pc year over year
By Rachel Lamb
	Advertisers including Breguet, Cartier, Vacheron Constantin and Schumacher together lend a lifestyle vibe in the July issue of Condé Nast’s Architectural Digest. Entire article

News briefs Fisker, Lamborghini, Karl Lagerfeld and Harvey Nichols – News briefs
By Staff reports
	Today in luxury marketing - Fisker teams up with Penske Auto to sell Karma luxury sedan; Lamborghini to launch luxury phones and tablet in Russia; Karl Lagerfeld, Shu Uemura team up; Harvey Nichols ad shows models peeing themselves with excitement. Entire article

Columns Mobile, Internet and the Cloud
By a Luxury Daily columnist
	Currently, 88 percent of U.S. adults have a mobile phone, 57 percent have a laptop, 19 percent own an e-book reader and 19 percent own a tablet, while 13 percent of U.S. adults own a laptop, smartphone and tablet. Entire article

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