Marketers including Michael Kors, IWC, Swarovski, Bulgari, Christian Dior and Oscar de la Renta rounded out the top 20 in the 2012 L2 Think Tank Facebook IQ study due to their innovation, invitation of two-way dialogue and cross-channel incorporation of social media.
London-based retailer Harrods is revamping its ecommerce site to feature a more interactive homepage with static scrolling, editorial content and curated items as well as a Favorites tool that lets users create a shopping list.
German automaker BMW is using its sponsorship of the BMW ClubCorp Best Ball Challenge as an opportunity to offer test drives and build brand awareness.
Michael Kors is pushing the wearability of its collections in its Living the Kors Life blog and video campaign depicting the daily lives of company employees.
German automaker Mercedes-Benz and international high-end online retailer Luisa Via Roma will host the first fashion film festival in Florence June 17 with videos presented by LVMH Moët Hennessy Louis Vuitton's luxury-focused content site Nowness.com.
Watchmaker Blancpain in addition to automakers including Lamborghini, McLaren, Ferrari and Porsche are gaining visibility through the Blancplain GT application for the endurance racing competition.
Today in luxury marketing - Facebook says its ads do work, issues supporting report; Nokia said to near sale of Vertu luxury-phone unit to EQT; Spain's fashion industry bucks up; Christian Louboutin loses another red-sole lawsuit in France.
The problem is that mobile and online advertising are as different as TV and direct mail. The same rules do not apply. The same metrics do not apply. And the same goals do not apply.
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