Luxury Daily, June 16, 2017 – Luxury takes laid-back approach to Father’s Day promotions

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June 16, 2017

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Marketing

Luxury takes laid-back approach to Father’s Day promotions

Ahead of Father’s Day on June 18, luxury marketers are touting everything from tangible gifts to one-of-a-kind experiences to draw holiday spending.

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Strategy

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Strategy

State of luxury commerce – Luxury Memo special report

Commerce is in a continual state of upheaval with shifting consumer behavior and values paired with rapidly evolving technology keeping luxury retailers on their toes.

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Marketing

Affluents aim to feel confident in their purchasing decisions: YouGov

As luxury continues to struggle to compete with new-wave retail that provides product of equal quality, but at lesser price points, marketers should focus on deep core values to strike a cord with affluent consumers.

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Jewelry

Prada builds allure around jewelry via mythological marketing FREE

Italian fashion house Prada is imbuing its debut jewelry line with a sense of the mystical and natural through a walk in the woods.

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Fragrance and personal care

YSL Beauty eschews influencers for live in-house masterclass

French fashion label Yves Saint Laurent is promoting some of its latest cosmetic products with a makeup masterclass hosted on Instagram Live.

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Automotive

Lexus takes hot pursuit to haute couture with Barneys

Toyota Corp.’s Lexus is taking its luxury performance and style to Madison Avenue alongside department store Barneys New York in a campaign that looks to tap into the summer heat.

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Travel and hospitality

Post Ranch Inn fights geographic issues with luxury experiences

Upscale boutique hotel Post Ranch Inn is combatting a major issue plaguing hospitality locations in Big Sur, CA with a luxurious, but unique solution.

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Strategy

Call for nominations: Luxury Women to Watch 2018 FREE

While more women are entering senior and decision-making ranks at luxury marketers, more work needs to be done to attract them to key marketing, retail, media and digital positions in an industry that has shown its resilience in good times and bad.

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News briefs

IWC, Brioni, Tod’s, Krug, Balenciaga, Dolce & Gabbana and fragrances – Live news

Luxury Daily's live news from June 15 - IWC taps international influencers to flaunt feminine timepieces; Brioni names new creative director to reinforce, invigorate brand tradition; Tod’s adds Chiara Ferragni’s personal touch for Gommino capsule effort; Krug pairs rustic cooking and bubbly for outdoor festival; Balenciaga hosts Colette residency with vinyl, manicures and fashionable goods; Dolce & Gabbana kicks off sneaker boutique opening with in-store personalization; Leading with emotional connection boosts female fragrance engagement metric.

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News briefs

Estée Lauder, Dubai, Waldorf Astoria New York and The LVMH Prize – News briefs

Today in luxury - Estée Lauder invests in Victoria Beckham range; The mad opulence of Dubai, from water villas to fake forests; Anbang says Waldorf Astoria condo conversion proceeding normally; The LVMH Prize: Why it matters.

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Columns

Inviting opinion pieces on luxury marketing, retail and media FREE

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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