Out-of-home advertisements can add to a luxury marketer's multichannel campaign by connecting with consumers' emotions with intense brand imagery during the majority of the time they spend on-the-go during waking hours.
High-end destination club Inspirato is looking to tap affluent jetsetters through targeted mobile banner advertisements on The New York Times' mobile-optimized site.
German automaker Mercedes-Benz is pushing a new coffee table book published by teNeues that shows its history through photography as a Father's Day gift.
French cosmetics brand L'Occitane en Provence will open its first spa in Spain in an agreement with The Leading Hotels of the World's Gran Hotel Bahia del Duque, Santa Cruz.
Starwood Hotels & Resorts' Luxury Collection recently finished the $25 million facelift of its Hotel Alfonso XIII in Seville, Spain, likely an effort to increase traffic and grow its European property portfolio.
Today in luxury marketing - LVMH: The empire of desire; Ferrari holding online auction to benefit Italian earthquake victims; At Harrods, global customer is paramount; Asia remains engine for European luxury goods.
One of the guiding design principles for creating a positive user experience has been the consideration of consistency as a critical attribute of the experience.
RSS
