Luxury brands have become increasingly conversational on Twitter, allowing access to designers via Q&A sessions or retweeting what their consumers are saying.
Global interest in fine Swiss-made watches grew by 5.7 percent despite a slowdown in sales throughout Asia, according to the Digital Luxury Group’s tenth annual World Watch Report 2014.
SAN FRANCISCO - Big Data tends to be regarded as a treasure chest crammed with latent sales, which can lure brands away from the benefits of traditional storytelling, according to panelists at a session March 26 at ad:tech San Francisco 2014.
SAN FRANCISCO - As the role of social influencers has expanded over the past few years, brands have developed sophisticated methods of vetting potential partnerships, according to panelists at a session March 26 at ad:tech San Francisco 2014.
Fairmont Hotels and Resorts is opening its first residential building in Chengdu, China, in 2015 as part of a broader initiative to bolster its presence in Asia.
Peninsula Signature Events, a division of Peninsula Hotels, will host an automobile event at the Quail Lodge & Golf Club in Carmel Valley, CA, to reach auto enthusiasts.
Italian fashion label Ferragamo looked to the fashion-minded readers of Condé Nast-owned Vanity Fair’s mobile Web site to promote its latest apparel and accessories collection with a two-part mobile advertisement.
Ralph Lauren Home and Armani Casa are among the marketers touting the parallels between the fashion industry and shelter publications by promoting design trends and style ideas for spring in the April edition of Condé Nast’s Architectural Digest.
Today in luxury marketing - Fashion firms probing alleged data breach; The Alibaba IPO and what it might mean for Western luxury brands; NJ bill would let Tesla sell cars directly, reversing ban; Smart watches? Not at this time, say wary Swiss.
In consumer advertising, television is king and no other channel is going to grab the crown any time soon. That leaves every other screen – smartphone, tablet, even computer – duking it out for the title of second screen, right?
RSS
