Experts doubt that Gucci has much to lose no matter what the outcome of its trademark-infringement battle with mass apparel brand Guess, but the question of whether or not the Italian fashion label is being overzealous is still up for debate.
Department store chain Neiman Marcus is hosting a nationwide foursquare challenge tailored to its seasonal shoe and handbag event designed to drive foot traffic to retail locations.
Marketers including Chanel, Yves Saint Laurent, Giorgio Armani, Gucci, Balenciaga and Cartier are kicking off the second issue of Style.com/Print that is centered around recently-released fall/winter collections and shows from high-end brands.
Starwood Hotels & Resorts is continuing to build brand affinity through the addition of culinary benefits extended to members of its Starwood Preferred Guests loyalty program.
Celebrity Cruises is taking early action and attempting to reach luxury consumers to encourage travel bookings for the winter 2013-14 cruise season using its Web site and social media.
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