Luxury Daily, May 10, 2022 – Innovative digital technology critical to luxury retail: report
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| | Retail Innovative digital technology critical to luxury retail: report  |  While physical retail stores are certainly not seeing their final days, despite facing many obstacles over the past few years, luxury brands must seriously consider how digital technology will affect their business models. Entire
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| Arts and entertainment Top Gun: Maverick becomes action-packed outlet for luxury brands |  With the long-awaited Top Gun: Maverick arriving in the theaters later this month, luxury brands are leveraging the upcoming blockbuster for a boost in consumer engagement. Entire
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| Jewelry Cartier taps into its wild side with contrasting collection FREE |  French jeweler Cartier is sharing the stories of the unexpected through a series of stop-motion short films featuring the Indomptables de Cartier collection. Entire
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 | Home furnishings Baccarat spotlights apprentice, shared values in celebratory short film |  French crystal maker Baccarat is commending the immense accomplishments of one of its own in a new short film that emphasizes its savoir faire. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Gucci, Kering, Coty, McLaren and Longines |  Luxury Daily’s live news: Gucci introduces employee travel reimbursement for healthcare access; Kering honors Viola Davis with Women in Motion award; Prestige portfolio propels Coty’s Q3 sales; McLaren enlists Bowers & Wilkins as official audio partner; Longines taps extreme sports icon as newest ambassador. Entire
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| Marketing 4 lessons in color for luxury and China |  Bright hues are doing so well right now because they actually release dopamine when viewed or worn Entire
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