Luxury Daily, May 18, 2018 – Loss of faith in global economy could affect luxury market
| | Retail Loss of faith in global economy could affect luxury market  |  After a tumultuous past few years, luxury brands are seeing a boost due to the increase in wealthy consumers across the board, but other factors could affect the market going forward. Entire
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| Luxury Memo special reports Yachts – Luxury Memo special report |  Yachts are inherently luxurious, but appealing to the changing consumer and adhering to evolving demands puts pressure on an industry previously held as fundamentally prestigious. Entire
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| Apparel and accessories Longchamp trots out Kendall Jenner for first campaign as brand ambassador |  For its first major campaign with new ambassador Kendall Jenner, French fashion label Longchamp has created a slightly surreal short film starring the popular influencer. Entire
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 | Marketing Engagement grows while luxury content is down: Shareablee |  Over the past year, the number of posts luxury brands have shared on social has dropped by 6 percent, but less is more may prove to be an effective strategy. Entire
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| Automotive Audi heightens the thrill of SUV release through action series |  German automaker Audi is taking its ability to thrill drivers off the road in an episodic series that dramatizes the release of a new vehicle. Entire
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| Marketing Snapchat rolls back controversial redesign to keep users, advertisers happy FREE |  After its big redesign last year was met with massive consumer backlash, Snapchat has essentially rolled back many of the major changes, hoping to appeal to both its users and advertisers. Entire
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 | Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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| Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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| Classic Guides The China Report: Innovation in Luxury |  This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China's luxury market. Entire
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 | News briefs YNAP, Hublot, Maisonette, BMW, Marc Jacobs and McLaren – Live news |  Luxury Daily's live news from May 17 - YNAP set for delisting on June 20; Hublot taps “ever-creative rebel” Shepard Fairey as ambassador; Maisonette raises $15M in Series A round; BMW teases electric, automated model; Marc Jacobs, Anna Sui launch co-branded collection; McLaren invests in consumer engagement. Entire
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| News briefs Burberry, LVMH, Artcurial and baby boomers – News briefs |  Today in luxury - Burberry sees strides ahead of Riccardo Tisci’s fall runway debut; LVMH digital head brings a US vibe to Paris; Supreme invades the auction house; Rich baby boomers don’t want to have to leave their master bedrooms. Entire
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| Legal and privacy Levi Strauss lawsuit against LVMH’s Kenzo raises issues of when there is confusion |  The complaint in Levi Strauss’ latest case against Kenzo shows several examples of Kenzo pants products that do have a tab very similar to the Levi Strauss mark. So is Levi Strauss’ case airtight? Entire
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