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April 19, 2024

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Audemars Piguet collaborates with American singer John Mayer
'Writing royalty': Montblanc celebrates Meisterstück’s centennial
Jimmy Choo hits the green with golf-inspired capsule
Saks prelaunches seasonal styles from Prada
'Balmain Beach Club' exclusives go live at Neiman Marcus
Luxury Unfiltered: Brand stories are the secret to creating desirability
Consumers prefer ‘new signs of success’ over traditional shows of status: report
Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
2019 luxury spend expected to grow highest in UK
Partnership with Vinitaly brings oenology to Orient Express

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Luxury Daily, May 21, 2019 – Manolo Blahnik CEO: Women buy for love, men buy for learning experience

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May 21, 2019

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Apparel and accessories Manolo Blahnik CEO: Women buy for love, men buy for learning experience
MADRID – While men and women are both passionate about footwear, their perspectives and reasons for buying are different, according to the CEO of Manolo Blahnik. Entire article

Marketing Gamification opening to engage next generations of luxury buyers
MADRID – Luxury brands have an opportunity to engage their future alpha gen consumers through virtual worlds, since this youngest age group is living a life centered on gaming. Entire article

Apparel and accessories Luxury needs to balance accessibility with heritage: Loewe creative director
MADRID – As luxury consumers and the business itself continue to change, these rapid developments pose a challenge to brands with decades of storied history. Entire article

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Apparel and accessories Luxury fashion centered on creativity, innovation, craftsmanship: LVMH Fashion Group CEO
MADRID – Many of LVMH Moët Hennessy Louis Vuitton’s recent success stories and strategies in fashion have stemmed from couture, as the group’s houses leverage the image created by haute collections into other categories. Entire article

Financial services Affluent millennials, travelers among most engaged consumer segments
MADRID – As luxury consumers begin to engage with more brands on a more frequent basis, spending habits and experiential expectations are also evolving. Entire article

Luxury Memo special reports Monobrand stores – Luxury Memo special report
As ecommerce becomes a greater part of the luxury retail ecosystem, the monobrand boutique’s role is evolving. Entire article

Research Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders FREE
This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily. Entire article

Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE
Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 80,000 articles, reports, videos and images from Luxury Daily, the world's leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence. Entire article

News briefs Prada, Coty, Mr Porter, Bloomingdale’s, Net-A-Porter and diversity – Live news
Luxury Daily's live news from May 20 - Prada shows how making its bags is a science; Coty looks to new chief marketing officer; Mr Porter brings Rocketman style from the screen to consumers; Bloomingdale’s brings gay pride to carousel shop; Net-A-Porter updates mobile platform as smaller screen purchases grow; Luxury bespoke nature can be helpful in disability community. Entire article

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News briefs Vogue, Burberry, Nordstrom and LVMH – News briefs
Today in luxury - Vogue bringing on dedicated video executive to lead expansion; Riccardo Tisci’s designs show promise as Burberry earnings disappoint; Nordstrom’s massive department store for women set to open this October in New York; Day-drinking millennials mean LVMH to start bottling rosé. Entire article

Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE
Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire article

How We Did It Contextual content strategy: Lexus’ approach to personalization
Personalization – serving the right content in the right place at the right time – is a critical component of omnichannel marketing, which delivers consistent messages across multiple platforms. Here is how Team One is crafting strategy for Japanese automaker Lexus. Entire article

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