To reach the now-powerful group of affluent consumers on the lower-income end of the spectrum, marketers may want to become more accessible via brand extensions or refocused campaigns, according to Unity Marketing's Annual State of the Luxury Market Report 2012.
The Ritz-Carlton Hotel Co. is expanding its reach through the introduction of its first reserve in the Western Hemisphere called Dorado Beach that was built with special attention to environmental beauty and sustainability.
British fashion group Burberry is bolstering its mobile marketing through a banner ad in the TV Guide application that links to its mobile commerce site.
Crystal Cruises is providing guests with more opportunities within the brand's ashore volunteer program by adding complimentary excursions to European itineraries stopping at Ukraine, Italy and Spain.
Fine cognac maker Camus is debuting its ultra-luxurious line called Extra Elegance into the United States market via multiple Web and print placements.
Today in luxury marketing - Luxury French brands hit back at fakes; Gucci launches eco-friendly shoe line; Is the worst over for luxury stocks?; BMW opens a luxury brand store on Avenue George V in Paris.
Mobile is already unifying once-siloed online and bricks-and-mortar channels. Mobile payments can accelerate this trend by blurring the difference between mobile, online and in-store shopping.
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