| | Marketing Empathy, understanding essential for brands reaching post-COVID consumers  |  During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time. Entire
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| Retail ShopWorn brings attainable luxury to consumers through ‘not new, not pre-owned’ model FREE |  Ecommerce retailer ShopWorn is shifting the landscape of affordable luxury by leveraging luxury overstock to provide consumers with unused products at a significantly lower price. Entire
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| Marketing Brands must tap into adaptability, perseverance to successfully transform |  Businesses across all sectors are encouraged to remain flexible and conscious in the current climate as effects of the global pandemic continue to shift consumer values. Entire
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 | Automotive Lexus leans into craftsmanship tradition with artisan collaboration |  Toyota Corp.’s Lexus is honoring the mastery of artisans in a craftsmanship campaign targeting drivers in the United Kingdom. Entire
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| Luxury Daily Awards Inviting nominations for the 2020 Luxury Daily Awards FREE |  Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Digital Marketer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year, Luxury Researcher of the Year and Luxury Personality of the Year. Entire
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| Retail 2 things Western luxury brands must have to compete with Taobao |  Thanks to China’s highly responsive supply chain, unique social media mechanisms and agile logistics infrastructure, a growing cohort of direct-to-consumer brands native to Taobao soared in popularity during the pandemic, taking more retail space away from global brands. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs McLaren, Launchmetrics, Jet Linx and Ferrari |  Luxury Daily's live news: McLaren and Lego Group release toy version of Senna GTR; Launchmetrics moves ahead in China with PARKLU acquisition; Jet Linx adds partners to flying rewards program; Ferrari raises $750k for Save the Children by auctioning new Roma. Entire
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| Events FT Business of Luxury Summit 2020 focuses on luxury after the lockdown FREE |  For this year’s edition of the Financial Times Business of Luxury Summit – its first to be held entirely online – the publication will invite executives, creatives and analysts from around the world to share how they are navigating this unprecedented period, planning for future growth and where they see investment and acquisition opportunities. Entire
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 | Marketing How print can help luxury brands connect with digital consumers |  Since the onset of the coronavirus pandemic, in-store shopping has seen a sharp decline. And, beyond the pandemic, luxury consumers are changing. Entire
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| Marketing McCann Worldgroup Truth Central’s Nadia Tuma-Weldon: Luxury Woman to Watch 2021 |  Meet Nadia Tuma-Weldon, senior vice president and director of McCann Worldgroup Truth Central, and lead for the global luxury practice at McCann. She is on Luxury Daily's prestigious Luxury Women to Watch 2021 honor roll. Entire
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