Luxury Daily, November 12, 2018 – Access, comparable pricing can spur emerging market buying

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November 13, 2018

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Marketing

Access, comparable pricing can spur emerging market buying

HONG KONG – Both Chinese and Indian consumers are price- and currency-conscious in their spending, which impacts both where and what they buy.

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Luxury FirstLook

Book your spot now at Luxury FirstLook 2019, an industry-outlook event Jan. 16 as digital change sweeps over luxury. How to shape your strategy and tactics in 2019? On hand to help are 30-plus speakers from Facebook, Google, Boston Consulting Group, LVMH’s Moët & Chandon, Lladro, Hearst’s Town&Country magazine, Artsy, Forrester, Rémy Martin’s Louis XIII, McLaren Automotive, Valmont, Quintessentially, Flont, Armarium, Perrin Paris, Crown & Caliber, Publicis Groupe’s Team One, Douglas Elliman, Vibes, Martini, Luxury Portfolio, Concierge Auctions, Euromonitor and the Luxury Institute, among others.

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Retail

Alibaba sets eyes on leading global commerce

HONG KONG – On the heels of another record-breaking Singles Day, an Alibaba executive made it clear that the Chinese ecommerce giant has even bigger goals in mind.

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Retail

Ecommerce needs to be consumer-oriented: LVMH exec

HONG KONG – For too long, luxury brands have operated as if there is still a distinction between the online and offline worlds instead of accepting that affluent shoppers seek out personalized, omichannel experiences.

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Marketing

Collaborations, co-creation allow luxury to remain relevant FREE

HONG KONG – Entering creative partnerships can help brands venture into new categories or modernize their image, but luxury labels need to keep their DNA at the heart of collaborations.

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Marketing

Luxury is playing global game: Mulberry CEO

HONG KONG – A luxury brand’s DNA is now more important than its country of origin, particularly as companies have increasingly global footprints and operations.

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Luxury Memo special reports

Affordable luxury – Luxury Memo special report

Today, consumers are less apt to define luxury by price, opening up opportunities for more affordable labels and goods. But how should brands approach the accessible luxury opportunity?

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Research

Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE

The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription.

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Strategy

Subscribe now: Full access to 75,000+ articles, reports, videos and images FREE

Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 75,000 articles, reports, videos and images from Luxury Daily, the world's leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence.

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News briefs

Coty, Richemont, blockchain, Jean Paul Gaultier, Celine and Porsche – Live news

Luxury Daily's live news from Nov. 12 - Coty CEO steps down after first-quarter losses; Richemont sees online growth after YNAP, Watchfinder acquisitions; Blockchain technology allows luxury brands to be more transparent: Ethereum; Jean Paul Gaultier draws backlash from Fur Federation with deplorable comment; Celine releases new bag collection four months prior to apparel; Porsche brings car lovers together in road trip adventure.

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News briefs

Travel + Leisure, Stella McCartney, New York luxury real estate and Alibaba – News briefs

Today in luxury - Meredith Corporation names Jacqueline Gifford editor in chief of Travel + Leisure; Stella McCartney opens shop at Wynn Plaza Las Vegas; Manhattan luxury market sees three weeks of stability; Alibaba sets Singles' Day record with $31 billion in sales.

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Retail

Saks Fifth Avenue’s Tracy Margolies: Luxury Woman to Watch 2019

Meet Tracy Margolies, chief merchant of Saks Fifth Avenue, New York. She is on Luxury Daily’s prestigious Luxury Women to Watch 2019 honor roll.

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Columns

Inviting opinion pieces on luxury issues, marketing, retail and media FREE

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Travel and hospitality

Green is new gold for luxury Chinese travelers

China specializes in big numbers, such as the “32 percent of luxury consumption globally is from China” stat that gets rolled out in every related article or event.

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