Department store chain Neiman Marcus is helping consumers stay in-the-know at select stores during the holiday season through a mobile messaging campaign.
French couture house Christian Dior is furthering its collaboration with muse and campaign star Marion Cotillard with a social video featuring “Snapshot in L.A.,” a song she co-wrote and performs.
French automaker Bugatti is opening a dedicated boutique in London for its lifestyle collections in an effort to raise awareness for the growing extension.
Swiss watchmaker Breitling is taking the guesswork out of purchasing a watch for consumers shopping for their husband-to-be with the introduction of a Grooms’ Registry.
Giorgio Armani and Fendi’s home furnishing lines inspired readers of Architectural Digest’s November issue to update their interior decorating before holiday guests arrive.
Luxury Daily's live news from Nov. 19 - Bottega Veneta nudges holiday shoppers toward accessories; Audi unveils enhanced technology suite at Connected Car Expo; Ferrari inspires California T model exploration via microsite; The Ritz-Carlton Chengdu updates kids program.
Today in luxury marketing - 40 more luxury retailers on way; Neiman Marcus Group sees off-price as key growth driver; Mercedes shows Maybach S-Class as luxury executive cocoon; First class dogs: Luxury travel with man's best friend.
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.
The lowest hanging fruit in mobile marketing is the mobile banner. It is relatively cheap to make and the inventory is relatively cheap. But mobile banners have a fairly awful track record of ineffectiveness.
RSS
