Luxury Daily, November 6, 2017 – “Multichannel and millennial tastes will shape luxury in 2018: Luxury Institute” is locked Multichannel and millennial tastes will shape luxury in 2018: Luxury Institute

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November 6, 2017

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Retail

Multichannel and millennial tastes will shape luxury in 2018: Luxury Institute

While luxury goods are likely to see a bit of a slump in 2018, high-end services will witness solid growth at the behest of millennials who value experiences over things.

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Strategy

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Luxury FirstLook

Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17 FREE

Register now for the nation's premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Event on Jan. 17 in New York. Speaker list, agenda and registration link in article.

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Fragrance and personal care

Complexion merchandising calls for diversity, guided selling

Fenty Beauty’s entry into the cosmetics arena has shed light on beauty power players’ lack of merchandise diversity for complexion products.

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Apparel and accessories

Miu Miu revs its engine for cruise 2018

Prada-owned fashion label Miu Miu is taking a fresh look at a typically masculine motif for its women’s cruise 2018 collection campaign.

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Retail

Dealmoon ups offerings as Singles Day dominates ecommerce holidays FREE

Social shopping community Dealmoon is keeping in step with the diaspora of Chinese consumers by adding to its portfolio of high-end brands ahead of Singles Day on Nov. 11.

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Blog

Top 5 brand moments from last week

In the modern retail world, online and offline channels are continuously being blurred.

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Strategy

Store of the future – Luxury Memo special report

The purpose of the traditional bricks-and-mortar store is changing, with a variety of themes pushing the physical retailer into a future vastly different from its traditional roots.

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News briefs

Neiman Marcus, Marc Jacobs Beauty, Burberry, Mercedes, Singapore Airlines and 1stdibs – Live news

Luxury Daily's live news from Nov. 3 - Neiman Marcus mines social media to find new beauty brands; Marc Jacobs Beauty taps model-activist as newest face; Burberry takes influence from ’80s holiday hit for gifting effort; Mercedes takes AMG to the animal kingdom in new short; Singapore Airlines prioritizes personal space with hotel-style suites; 1stdibs book spotlights interior design to inspire individuality.

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News briefs

Luxottica, renames, Saks and Ferrari – News briefs

Today in luxury - EU regulators suspend Luxottica, Essilor probe, await data; The art of renaming a business; Taubman launches court fight to force Saks reopening in Puerto Rico mall; The Ferrari files: How one man’s obsession saved racing car history.

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Columns

Inviting opinion pieces on luxury issues, marketing, retail and media FREE

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Columns

How to engage luxury consumers through experiential marketing

Luxury consumers are still looking for craftsmanship, functionality and design. But, more than ever before, they are also looking for a shared experience with their favorite brands.

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