British fashion house Burberry is proving that fortune favors the bold with the release of a new campaign film and accompanying update to its iconic checkered print.
The impact of Brand China within the luxury space is still very much limited, but trends suggest that many domestic lines are occupying positions of consequence within the international value chain.
We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.
Luxury Daily's live news: Condé Nast Traveler honors hospitality’s best, Four Seasons shines; Mercedes-Benz responds to technician shortage with new training programs; Zenith releases limited-edition timepiece celebrating Extreme E Championship; ThredUp tracks ESG progress with inaugural report.
The café-plus-restaurant formula has been tried and tested in luxury’s lifestyle extension models, yet what is new here is the role these cafés play in retailers’ mainland China strategies.
