Luxury Daily, October 20, 2017 – Future purchases will be made on search engines: Tiffany & Co. exec

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October 20, 2017

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Retail

Future purchases will be made on search engines: Tiffany & Co. exec

NEW YORK – A Tiffany & Co. senior director revealed that she believes the future of online commerce will rely on search engines, as Google and others become more robust with offering shopping and booking experiences.

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Strategy

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Strategy

Patronage of the arts – Luxury Memo special report

Wealthy individuals' historical arts patronage has led luxury houses to support artists through a variety of methods to further connect with the sentiment of core consumers.

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Multichannel

Top 10 multichannel efforts of Q3

Due to the availability of numerous platforms and consumers’ increased desire for experiential marketing, multichannel concepts reign as go-to methods to engage potential luxury buyers.

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Retail

Harrods’ VR experience brings customers to the Seven Wonders of the World

London department store Harrods is promoting its globetrotting He Who Travels menswear effort with a virtual reality twist on the standard campaign film.

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Retail

Only 51pc of brands give mobile tools to in-store sales associates: NewStore

Physical retailers differentiate themselves from online counterparts through lower price points, a wider assortment of goods and unqiue experiences, but as ecommerce is priced to match and product selections expand, bricks-and-mortar sellers are defined only by experience.

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Retail

Selfridges beats the holiday competition via October opening FREE

British department store Selfridges is getting a head start on its Christmas celebration with the unveiling of window displays, but its new strategy will keep the display from getting stale.

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Marketing

Unified cross-platform strategy, consumer control enhances ad recall

NEW YORK – Successfully breaking through the noise with impactful digital advertising is an ongoing challenge for brands, but considering consumers’ neural behavior can help ensure a unit is effective.

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Travel and hospitality

Luxury travel is popular with more than just affluents: report

Findings from the L.E.K. Consulting Survey show that luxury travel is becoming more popular than ever, with mass consumers adding luxury elements to their trips in an ongoing search for unique experiences.

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Fragrance and personal care

Violette – Woman to Watch 2018

"I am who I am. I like to feel powerful and beautiful."

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News briefs

Vogue, Barneys, Swiss watches, Stella McCartney, Perfect Corp. and Four Seasons – Live news

Luxury Daily's live news from Oct. 19 - Vogue, Vice develop content partnership to attract advertisers; Barneys taps collegiate photographer for digital look book; September Swiss watch exports point to continued recovery; Stella McCartney highlights fashions in Piccadilly Circus billboard; Perfect Corp adds investment to further AI, AR innovations; Chat can let brands solve customers’ problems organically and pain-free.

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News briefs

Moncler, LVMH, luxury lifestyle and Tesla – News briefs

Today in luxury - Moncler opens its largest flagship in the world; LVMH aims to build cognac stocks, starting with more vineyards; How developers sell the promise of a luxury lifestyle; Tesla to raise pay by 30pc at German division-works council.

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Columns

Inviting opinion pieces on luxury marketing, retail and media FREE

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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