The uncertainty regarding the global economy and fears of a double-dip, widespread recession may have serious effects on the luxury market, particulary in the United States and Europe.
LVMH-owned Christian Dior is offering its VIII timepieces on-the-go with an iPhone application centered on its collections, but its bugs and slow loading time could leave more to be desired.
German automaker Audi is continuing to push its A6 vehicles by launching an original drama called "Untitled Jersey City Project" on the FX network last weekend.
Italian fashion empire Gucci is ending its year-long 90th anniversary celebration with the opening of a branded museum in the Palazzo della Mercanzia located in Italian city Florence's Piazza Signoria.
Packaging is one of the few touch points outside of the store and branded Web sites that upscale brands can directly control and therefore cannot afford to skimp on extending the luxury experience after customers leave the store.
While we all like to focus on the more innovative applications of mobile - LBS, QR codes, augmented reality - the truth is that the bulk of mobile marketing activities have been SMS-driven.
RSS
