Columns
August 30, 2016
Lou Mastria is managing director of the Digital Advertising Alliance
{"ct":"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","iv":"28c8bcc70d2e7b19eb2345b201ca09cc","s":"057f827c3d86e6ed"}
Share your thoughts. Click here