London-based department store Harrods is boasting its status in both the fashion and food industries through a digital photography campaign that is transforming the retailer’s ecommerce site into a stylish culinary experience.
Luxury marketers are increasingly choosing to run digital campaigns through Facebook applications to reach their largest fan base on social media, but brands need to keep their audiences in mind to effectively leverage these efforts.
Luxury marketers who use bloggers during Fashion Week benefit from emotional and unbiased opinions, which could help to accentuate the brand image and align with a particular audience that comes built-in with the source.
Fashion label Diane von Furstenberg is upping its youthful lifestyle association through a new e-newsletter, blog, style tool and Instagram contest that showcases apparel and accessories as well as the life of the designer.
Mercedes-Benz USA is pushing the mbrace2 connectivity system, now standard in its 2013 model range, via a television commercial that premiered during the US Open and a soon-to-follow digital and social media campaign that will likely reach a tech-savvy audience.
Four Seasons Hotels & Resorts is collaborating with LVMH Moët Hennessy Louis Vuitton’s independent lifestyle site Nowness to host a photography contest that encourages consumers to share off-the-beaten-path venues in their home city.
The need for instant information in the digital age has caused quite a few luxury marketers to offer transparency and mass appeal in their marketing efforts, but do affluent consumers prefer brands that seem out-of-reach to the general public?
U.S. lifestyle brand Ralph Lauren is strengthening its Olympics affiliation through a social video series that features Team USA athletes speaking about determination, drive and focus during the Games.
Jimmy Choo is pushing men’s footwear in its second social video collaboration with British men’s retailer Mr Porter that depicts the daily lives of London-based characters.
German automaker BMW is reaching out to college graduates via two types of Facebook advertisements that highlight the brand’s financial services and push dealer visits.
