Movado’s Derek Jeter watch a home run
Brands such as watchmaker Movado have been jumping on Derek Jeter’s 3,000th hit as a marketing platform to reach new consumers. In this case, the watchmaker had a hit on its hands.
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Louis Vuitton solidifies watchmaking authority with new acquisition
French fashion house Louis Vuitton is cementing its status as a luxury watchmaker with the acquisition of long-time partner La Fabrique du Temps.
Swarovski flaunts Hello Kitty collection with Facebook-first approach
Precision-cut crystal glass-maker Swarovski is inaugurating its Hello Kitty collection due out at the beginning of next month with a digital, print, in-store and mobile push.
Consistent, charismatic Twitter activity builds loyal consumers: experts
The importance of social media is no longer something that can be overlooked by luxury brands. By observing different brands, experts have concluded that a charismatic and consistent Twitter feed serves a brand’s best interests.
Should luxury brands consider bloggers for marketing strategy?
Bloggers who critique luxury products and brands are undeniable gods in their use of technology and media savvy. But do they have the ability to educate a true luxury buyer about the industry?
Swarovski jumps on bandwagon with Royal Wedding-themed promotions
Precision-cut crystal glass-maker Swarovski marries elegance with style by decorating a Mini Cooper with thousands of branded crystals in the shape of Britain’s Union Flag and the trademark Swarovski Swanflower to hype up the Royal Wedding.
Louis Vuitton pops up retail store during Cannes Film Festival
French fashion house Louis Vuitton is displaying its ready-to-wear, accessories, jewelry and watches and rolling out a pop-up store in Cannes during the 64th annual International Film Festival in May.
Gilt Groupe rings in brides-to-be with boutique email
With wedding season quickly approaching, flash-sales retailer Gilt Groupe is promoting its bridal shop via a wedding invitation-inspired email newsletter.
Harrods attempts online conversions with Mother’s Day push
British department store Harrods is taking advantage of digital’s connectivity by promoting Mother’s Day via employee-generated family memories and holiday-themed products.
Tod’s extends commitment to design with Salone del Mobile exhibit
Leather goods manufacturer Tod’s is targeting affluent consumers with an exhibit at the 2011 Salone del Mobile that explores the craftsmanship and the collaboration between the brand and the annual furniture exposition.