LVMH’s Christian Dior is continuing to promote its Miss Dior Cherie fragrance with the launch of the Miss Dior Universe Facebook application and interactive Web site that provides campaign pictures, an extended video and behind-the-scenes footage starring actor Natalie Portman.
Leather goods manufacturer Tod’s is targeting consumers with a short film to promote its spring/summer collection and, in the process, building its email database.
Apparel and accessories retailer Tory Burch is showing its love and support for Japan by donating all of the profits from the sale of its specialty shirts to the earthquake and tsunami victims.
The “Kate Middleton effect” and the Royal Wedding will bolster high-end brands over the next three years.
French fashion house Chanel has revealed its spring makeup collection through an interactive Web site that relies heavily on the value of sight, sound and motion to stimulate conversation, interactivity and ultimately drive sales.
French designer Yves Saint Laurent is promoting its latest collection via a print publication distributed to the first 2,000 passers-by in various cities around the world.
In honor of the brand’s iconic textiles of years past, Diane von Furstenberg has launched a collection of vintage-inspired apparel and accessories.
British luxury brand Burberry is expanding the reach of its fall collection by streaming it live online on Feb. 21, including broadcasting the show in London’s Piccadilly Circus.
Upscale jewelry retailer Tiffany & Co. has integrated an evocative video ad for its holiday 2010 sales push into branding on its Web site, social media platforms and a front-page rich-media unit on The New York Times Web site.
Designer Michael Kors is pushing its holiday fashion lineup using a custom-built online platform that lets consumers click through from video of products to its ecommerce Web site.
