Precision-cut crystal maker Swarovski is offering private shopping parties in its Swarovski Elements concept store in London that provides affluent consumers with exclusive access to the store’s lounge with an opportunity shop the spring/summer 2012 collection.
Luxury brands offering social media all-access passes and behind-the-scenes footage for Mercedes-Benz Fashion Week are not only becoming the norm, but mandatory for those looking to engage with consumers on a deeper level.
Luxury brands such as Giorgio Armani, Versace and Oscar de la Renta took center-stage by dressing the celebrities who attended and performed during the 54th Grammy Awards on Sunday, Feb. 12.
French fashion house Christian Dior tapped actress Mila Kunis as its new brand ambassador and will break a first look of the campaign Jan. 29 with print images in The New York Times.
French fashion label Louis Vuitton has added to its Fall/Winter 2011 campaign with a new behind-the-scenes video that explains the inspiration underpinning the photo shoot.
Apparel designer Oscar de la Renta has joined fellow fashion houses Burberry and Chanel in releasing its Fall 2011 campaign video on social media.
Balenciaga is emphasizing the brand’s dedication to its heritage while looking to the future in its Fall/Winter 2011 campaign, as well as in a revamped Web site, which should be launching later this week.
British clothier Burberry is eyeballing tech-savvy affluent consumers using social media to display its newest print ads and July cast for its autumn/winter 2011 campaign.
Apparel and accessories designer Alexander Wang is targeting young, fashion-forward consumers with an exclusive pre-sale of its first wallet and leather goods collection in the eBay Fashion Vault on Friday.
The life and collections of late fashion designer Lee Alexander McQueen are to be commemorated at the Metropolitan Museum of Art Costume Institute Gala and will be complemented with content found in the new Vogue iPad application.
