SMS has eight times the response rate of email: study
Retailers are successfully using SMS campaigns to build their mobile opt-in databases as well as to drive in-store and online traffic, according to a new report from Cellit.
Retailers are successfully using SMS campaigns to build their mobile opt-in databases as well as to drive in-store and online traffic, according to a new report from Cellit.
Magellan Jets is partnering with flash-sales site Rue La La to offer an exclusive discount on the private aviation company’s 25 Hour Jet Cards in an effort to build brand awareness.
Luxury marketers that are looking to make the most of their holiday campaigns are advised to start early and keep pushing post-holiday season, according to a study released by Epsilon.
Brands such as Derek Lam, Carolina Herrera and Alexander Wang are selling garments from their most recent runway shows via digital trunk show destination Moda Operandi.
German designer Hugo Boss is testing out the analytical power of mobile as it draws consumers to special one-night events at its New York retail locations this month.