Brands such as Dior, Estée Lauder, Cadillac and Marc Jacobs have retained their positions as front-of-the-book advertisers in the May issue of W magazine, indicating that as long as luxury brands keep paying for print ads, consumers will be persuaded to keep buying the products.
Italian fashion house Gucci has placed social media at the forefront of its marketing strategy for the brand’s spring/summer line of children’s wear.
Careful product placement in movies, television and music videos can influence brand perception, build awareness and solidify an already-established reputation. Do luxury brands get it?
Last week, Diane von Furstenberg celebrated International Women’s Day with special events across the United States meant to empower women.
Rebecca Minkoff is using fashion Web site Polyvore as a vehicle to promote its new initiative that allows consumers to design a Spring 2011 look, with the chance of being sent to New York Fashion Week 2011.
Mercedes-Benz revealed plans for an initiative that leverages the virality of Twitter to power four race teams to the Super Bowl, during which the carmaker will advertise for the first time.
Saks Fifth Avenue has expanded its online presence to engage its loyal customers while also serving as a vehicle for advertising the products it sells through its new blog.
Designer Michael Kors is pushing its holiday fashion lineup using a custom-built online platform that lets consumers click through from video of products to its ecommerce Web site.
Conde Nast’s W Magazine is undergoing a massive rebranding effort that includes a shift in focus and a revamped Web site to attract new advertisers.
