Top 10 luxury brand mobile efforts of Q1
Luxury marketers have started to move away from vanilla mobile applications and sites and have instead started to widen their mobile range including SMS, QR codes, sponsorships and augmented reality.
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Triggered emails see 96pc more opens than regular campaigns: study
Event-triggered emails are the most crucial messages sent by marketers with an open rate 96 percent higher than traditional email campaigns, according findings from Epsilon and the Direct Marketing Association.
Hennessy unleashes celebrity potential to push multichannel Wild Rabbit campaign
High-end spirits brand Hennessy is relaunching itself through an all-encompassing marketing effort for its Wild Rabbit campaign, enlisting the endorsements of Martin Scorcese, Erykah Badu and Manny Pacquiao and what drives and motivates their potential.
One Thousand Ocean misses the mark with print-QR campaign
Luxury real estate company One Thousand Ocean had the right intentions by incorporating a QR code in its print advertisement, but missed the mark when the code was unable to be read on mobile phones.
Architectural Digest April issue up 47pc in ad pages year over year
Condè Nast’s Architectural Digest’s April issue is up 47 percent in advertising pages as compared to last year, and jumped 23 percent in ad pages in the first quarter of this year compared to the same time in 2011.
Luxury Daily, January 6, 2012 – How luxury brands can set up on Google+
Chanel, Dior honored for beauty marketing prowess by WWD
NEW YORK – Prestige beauty brands such as Chanel, Dior, Oscar de la Renta, L’Oreal and Lancome were honored by Women’s Wear Daily’s Beauty Inc. publication which lauded products, executives and campaigns in an exclusive event yesterday.
Email open rates up 7.8pc year over year: Epsilon
Email open rates were up 7.1 percent in the third quarter which is a good sign for luxury brands that intend to use email blasts as part of their holiday marketing campaigns.
John Hardy anchors Bloomingdale’s New York flagship jewelry department renovation
Balinese jeweler John Hardy is playing a major role in the renovation of department store Bloomingdale’s flagship jewelry section in midtown Manhattan, New York.
Swarovski accelerates brand awareness through multichannel augmented reality installation
Precision-cut crystal manufacturer Swarovski Elements is taking advantage of the busy Rodeo Drive traffic in Los Angeles with its Let It Sparkle campaign that combines in-store, out of home and mobile marketing.