Garden Court Hotel is reaching out to brainy affluent consumers through its Geek Chic package, a promotion that combines tech-centric sightseeing and experiences in and around its Palo Alto, CA, property.
Today in luxury marketing – Hermès hikes dividend as 2011 profit jumps; Ferragamo’s Signorina launches in U.S.; Kiehl’s gives back; Giorgio Armani accused of trying to steal Stella McCartney’s Olympic thunder.
What marketers should do to add mobile to the CRM program if they want to continue maintaining a relationship with today’s consumers.
British retailer Alfred Dunhill combined sight, smell, sound and vision in a recreation of famed Trafalgar Square in London that displayed a simulation of all four seasons over the course of one day.
Russian jeweler Fabergé is polishing its online boutique experience by allowing consumers to shop products from the site for the first time.
Marketers such as Estée Lauder, Jaeger-LeCoultre, Bloomingdale’s and Harrods are aligning with hit television series “Mad Men” to offer consumers a taste of the 1960s-era lifestyle through print campaigns and product lines to leverage themselves on the show’s success.
As a way to add some oomph to a channel that already caters to loyalists, luxury marketers should consider including video in a luxury email marketing campaign to spice up promotional activity, keep in touch with customers and build relationships.
Toyota Corp.’s Lexus is connecting readers to an online test-drive experience and introducing the latest updates on the Lexus Enform application via Condé Nast’s Wired’s April issue.
The Four Seasons Hotel Los Angeles at Beverly Hills introduced a mobile application designed to display the affluent Californian lifestyle that includes content, video and images.
