Bergdorf Goodman enters mobile commerce
Retail giant Bergdorf Goodman has launched an exclusive shopping application geared towards its fashionable customers who want the latest in shoe styles.
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Nordstrom, kate spade, T-Mobile use mobile to boost in-store traffic
Leading retailers Nordstrom, kate spade new york, AT&T and T-Mobile USA are using location-based advertising in the Point Inside shopping center application.
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Advertise Overview Advertising opportunities Audience Rate card Advertising units card View Media Kit as PDF Overview Mobile Marketer is the leading publisher of news, analysis and opinions on mobile marketing, media and commerce. Its goal is to help readers and marketers understand how the mobile channel can be used alone or in conjunction with other […]
Luxury watchmaker Linde Werdelin launches ski guide app
Luxury sports watchmaker Linde Werdelin tapped digital agency Jigsaw to design, build and deliver a branded Ski Guide application for the iPhone and iPod touch.
Mercedes-Benz sponsors new Motor Trend app
Luxury automaker Mercedes-Benz is sponsoring the new Motor Trend application for the iPhone and iPod touch to promote the launch of its new 2010 E-Class models.
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Lexus, Walmart, JCPenney, Best Buy used mobile effectively during holidays: webinar
Lexus, Walmart, JCPenney, Best Buy and Vicks are all brands that used the mobile channel effectively during the holiday season to increase consumer engagement and drive sales.
Bloomingdale’s makes store window interactive with mobile
Bloomingdale’s use of mobile marketing in its Lexington Avenue store window is an example of the way in which the channel can give legs to traditional media.
SMS case study – Teichman Fine Jewelers
See how Teichman Fine Jewelers was able to build an SMS database of names for future marketing.
BMW generates test drives through mobile video advertising
BMW ran a personalized mobile video advertising campaign to promote its X1 car model to a younger demographic in China.