Lexus continues Pandora partnership with campaign-focused banner ads
Toyota Corp.’s Lexus is continuing its partnership with Pandora with billboard banner ads and animation displays on the Internet radio service’s homepage.
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Are direct-owned branded luxury shops crowding out department stores?
Luxury distribution has undergone a significant shift in that direct-owned stores have outshined department stores by more than 50 percent in year-over-year growth, leading experts to wonder whether or not premium brands would actually do better on their own.
Top 10 luxury branded mobile apps of Q3
Luxury automakers, publishers, hoteliers and fashion designers have made their mark in the mobile space in the third quarter, developing applications that engage, entertain and inform a bevy of affluent consumers.
How customized QR codes can drive CRM
Luxury brands have been using QR codes in out-of-home, print, in-store and online displays, but those that take it a step further by customizing them can increase brand loyalty and build CRM.
Who aced the Luxury Daily secret mobile shopper test?
Lipstick sales are a barometer of an economy’s health. So Luxury Daily decided to run the first secret shopper test to evaluate the performance of the six leading luxury department stores. The purchase: an Yves Saint Laurent Rouge Pur Couture lipstick.
Ritz-Carlton highlights brand values with Foursquare-backed World Concierge
Upscale hotel chain Ritz-Carlton is stepping up its customer service strategy by introducing Foursquare into its marketing with World Concierge.
St. Regis, Luxury Collection reward loyalists via Foursquare contest
Starwood Hotels & Resorts is rewarding members of Starwood Preferred Guest loyalists by offering free points and free-night awards for those who check in to properties worldwide via Foursquare.
Mobile video viewing up 40pc: Nielsen
Mobile video viewing in the United States is up 40 percent year-over-year, indicating that luxury brands may find it in their best interests to implement video viewership in their mobile strategy, according to a new study by market researcher Nielsen.
Harrods, Nordstrom on same page: in-store, online consistency key
Today’s luxury consumers are multichannel, tech-savvy and require a myriad of buying options that include a consistent in-store and online strategy.
Women’s Wear Daily flaunts luxury ties in grand centennial push
Conde Nast’s Women’s Wear Daily has lured nearly all of the world’s major luxury brands into advertising or promotional partnerships as part of a multichannel blitz for the publication’s 100th anniversary.