Top 10 luxury brand mobile campaigns of Q1
Luxury marketers made strides in mobile marketing during the first quarter of 2013 by creating new ways to capture consumers’ attention.
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Luxury Daily, April 1, 2013 – Should luxury marketers grow their UAE retail presence?
Luxury Daily, October 26, 2012 – Michael Kors lauded for digital desire: report
Chanel takes over ad space with game-changing Brad Pitt campaign
French fashion house Chanel is not only sticking to standard print and television placements, but using digital and mobile banner ads to promote its groundbreaking Chanel No. 5 fragrance video campaign with actor Brad Pitt.
Dior, Jimmy Choo increase mobile efforts via watermarked ads in FN
In collaboration with the Sexy Shoe contest, Fairchild Fashion Media’s Footwear News released a special print and digital issue with watermarked pages where consumers can watch exclusive videos from brands such as Jimmy Choo, Brian Atwood and Christian Dior.
Ralph Lauren, Hermès hook ultra-affluents in October Departures
Ralph Lauren, Hermès, Barneys New York, Patek Philippe, Chopard, Gucci and Cartier are aiming for the ultra-affluent audience by advertising in the Mediterranean-themed October issue of American Express Publishing’s Departures magazine.
South Korean luxury market growing 12pc each year: study
With multiple top-tier brand businesses, lucrative new consumer groups and a rapidly-growing affluent spend rate, South Korea is poised to be the next luxury powerhouse in Asia, even overtaking Japan, according to a study by Luxe Brand Advisors.
Marc Jacobs aims for online sales with fragrance push
Marc Jacobs is marketing a new fragrance line called Dot through ads on The New York Times Web site that links to the fashion label’s ecommerce site.
Luxury Daily, May 24, 2012 – Aspirational luxury buyer all but gone, claims industry expert
Kiehl’s boosts recycling campaign via in-store, QR engagement
Skincare brand Kiehl’s is bolstering its corporate social responsibility effort while pushing a limited-edition collection via in-store and mobile promotions for Earth Day.