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March 25, 2026
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Food and beverage

Patrón unveils new visual identity

August 28, 2025

The iconic bottle has never been changed since its debut nearly four decades ago, until now. Image courtesy of Patrón For the first time in 36 years, an updated design is introduced to the tequila maker's Silver, Reposado, Añejo and Extra Añejo lines. Image courtesy of Patrón

 

By Zach James for Luxury Daily News Service

Mexican spirits giant Patrón is weaving luxury details into its core line.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
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  5. Estée Lauder Cos. confirms merger talks with Puig
  6. Belmond announces summer debut of rebranded river cruiser, Marguerite
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