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June 14, 2025
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  7. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
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Fragrance and personal care

Perfume marketing based on nostalgia syncs best with consumer behavior

July 22, 2016

Chanel N°5 Chanel N°5

 

By Jen King

With new releases launched throughout the year, the fragrance market offers consumers an enormous selection, but there has been little change among the top perfumes.

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  1. Gucci uplifts GG Monogram in throwback campaign
  2. JW Marriott opens first property in Greece
  3. Bentley Home debuts picnic collection
  4. Louis Vuitton forges multiyear partnership with Real Madrid
  5. Patek Philippe, Rolex top annual list of highest-grossing watches at auction
  6. Maison Margiela takes stab at sustainable status in new content for ‘Replica’ refill debut
  7. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  8. LVMH averts luxury slowdown, revenues up 9pc in 2023
  9. L'Oréal to launch #JoinTheRefillMovement campaign
  10. ‘New Age’ project from Selfridges plugs emerging artists
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