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Fragrance and personal care

Perfume marketing based on nostalgia syncs best with consumer behavior

July 22, 2016

Chanel N°5 Chanel N°5

 

By Jen King

With new releases launched throughout the year, the fragrance market offers consumers an enormous selection, but there has been little change among the top perfumes.

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  1. Estée Lauder Cos., Jo Malone launch AI scent advisor
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  4. St. Regis Estates to premiere in 2027
  5. Dior’s ‘Lady Art’ project turns 10
  6. Hyatt names global lead for luxury brands
  7. Fendi reveals holiday window displays
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