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Physical and digital blending must be balanced

November 10, 2014

Neiman Marcus snapping feature Neiman Marcus snapping feature

 

By Nancy Buckley

Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  5. Kering Foundation to examine violence against women, children via new research program
  6. Versace announces exit of Dario Vitale as creative director
  7. A. Lange & Söhne opens doors to London flagship
  8. Buccellati brings retrospective show to Shanghai
  9. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  10. RH opens Detroit showroom
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