Advertising
November 10, 2014
Neiman Marcus snapping feature
By Nancy Buckley
Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.
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","iv":"c3e910f75fc18bf85fd4b104992bdc7d","s":"b94d53b6d43cc588"}
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