Advertising
November 10, 2014
Neiman Marcus snapping feature
By Nancy Buckley
Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.
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","iv":"6806c6a9e9bbac557b7221d6b4f0eb04","s":"b0fc5617878ed9ad"}
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