Advertising
November 10, 2014
Neiman Marcus snapping feature
By Nancy Buckley
Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.
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","iv":"18fb06184b0bdaac24b5117337b76526","s":"9ab5f7a819c0ce2d"}
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