Advertising
November 10, 2014
Neiman Marcus snapping feature
By Nancy Buckley
Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.
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","iv":"b3df575c776da6bafcc51bf67731a5c7","s":"3173255ad0d2ec99"}
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