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Feb. 5, 2026
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Automotive

Porsche presents themed programming at IAA Mobility

September 8, 2023

The brand celebrated the premier of the vehicle 60 years ago at the event, making this latest activation sentimental in nature. Image credit: Porsche The brand is welcoming consumers to a giant, walk-through booth modeled after an anniversarial model at this year's event. Image credit: Porsche

 

By Luxury Daily News Service

German automaker Porsche is making interactive marketing moves in Munich.

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  1. Qatar Airways, Art Basel kick off partnership in Doha
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  4. Tiffany & Co. highlights HardWear for Valentine’s Day
  5. Secondhand watch market stabilizes in 2025: Chrono24
  6. Louis Vuitton, De Bethune combine codes with collaborative chronograph, clock
  7. Luxury Unfiltered: Why halo strategies from legacy brands need attention
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  9. Bulgari Hotel Roma introduces treasure hunt experience
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Deadstock denim from Nona Source dresses new Guerlain drop
Balenciaga releases Valentine’s Day capsule
Qatar Airways, Art Basel kick off partnership in Doha