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June 9, 2025
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Automotive

Porsche presents themed programming at IAA Mobility

September 8, 2023

The brand celebrated the premier of the vehicle 60 years ago at the event, making this latest activation sentimental in nature. Image credit: Porsche The brand is welcoming consumers to a giant, walk-through booth modeled after an anniversarial model at this year's event. Image credit: Porsche

 

By Luxury Daily News Service

German automaker Porsche is making interactive marketing moves in Munich.

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  1. Gucci uplifts GG Monogram in throwback campaign
  2. ‘Sustainability is no longer an option – it's an expectation’: Bain
  3. Longines confirms appointment of new CEO
  4. The RealReal sets up shop in Summit, New Jersey
  5. Harrods finds next CFO
  6. Louis Vuitton captures creativity in latest high jewelry campaign
  7. Farfetch launches on Coupang’s R.Lux shopping app
  8. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  9. Bugatti, Lalique craft bespoke table clock
  10. Lord & Taylor, Dior, prime real estate, supply chain, fashion ad spend and Chinese sneakers
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