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Jan. 3, 2026
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Automotive

Porsche presents themed programming at IAA Mobility

September 8, 2023

The brand celebrated the premier of the vehicle 60 years ago at the event, making this latest activation sentimental in nature. Image credit: Porsche The brand is welcoming consumers to a giant, walk-through booth modeled after an anniversarial model at this year's event. Image credit: Porsche

 

By Luxury Daily News Service

German automaker Porsche is making interactive marketing moves in Munich.

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  1. Crowd avoidance, off-peak trips to drive next 12 months of luxury travel: Virtuoso
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  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  8. Coty turns to P&G veteran Markus Strobel for interim leadership
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