Columns
July 27, 2016
Ionut Ciobotaru is cofounder and managing director of PubNative
{"ct":"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","iv":"d6c67de79b233fa12e1a535eae51d374","s":"00481eeb8f78bc17"}
Share your thoughts. Click here