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Out of home

Revisiting outdoor advertising: How luxury brands can benefit from large-scale placements

October 5, 2012

 

By Tricia Carr

Luxury marketers should not overlook large-scale outdoor advertising since the mass-marketing channel is also a way to single out a label's target audience in global markets with attractive  images and subtle calls to action.

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  1. RH opens Detroit showroom
  2. Chopard, Boss, Lancôme front AR experience from Snapchat
  3. Vhernier enters Asia with new store concept
  4. Hyatt names global lead for luxury brands
  5. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  6. The Macallan hosts exclusive residency at Rosewood Baha Mar
  7. Dior’s ‘Lady Art’ project turns 10
  8. Versace announces exit of Dario Vitale as creative director
  9. Chanel unleashes ‘From Dream to Reality’
  10. Breguet debuts ‘Expérimentale 1’
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