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Out of home

Revisiting outdoor advertising: How luxury brands can benefit from large-scale placements

October 5, 2012

 

By Tricia Carr

Luxury marketers should not overlook large-scale outdoor advertising since the mass-marketing channel is also a way to single out a label's target audience in global markets with attractive  images and subtle calls to action.

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  1. Moncler returns to the slopes for Grenoble campaign
  2. Ruinart reveals annual Carte Blanche creative collaboration
  3. Capri Holdings closes Versace divestiture
  4. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  5. New Global Fashion Agenda program in Turkey targets textile waste
  6. Chanel unleashes ‘From Dream to Reality’
  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  8. JW Marriott, Flamingo Estate roll out new wellness experiences
  9. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  10. Chase opens new Sapphire Lounge in Las Vegas
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