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Out of home

Revisiting outdoor advertising: How luxury brands can benefit from large-scale placements

October 5, 2012

 

By Tricia Carr

Luxury marketers should not overlook large-scale outdoor advertising since the mass-marketing channel is also a way to single out a label's target audience in global markets with attractive  images and subtle calls to action.

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  1. Luxury Women to Watch 2017
  2. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  3. Dior dives into French Riviera with escapist fragrance
  4. WatchBox looks for growth in editorial integration
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. What packs more punch: unknown models or celebrity endorsements?
  7. Sephora introduces new concept for SEPHORiA 2026
  8. Largest Bugatti showroom worldwide lands in Baku, Azerbaijan
  9. Chase opens new Sapphire Lounge in Las Vegas
  10. Laura Burdese to succeed Bulgari CEO
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