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April 11, 2026
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Out of home

Revisiting outdoor advertising: How luxury brands can benefit from large-scale placements

October 5, 2012

 

By Tricia Carr

Luxury marketers should not overlook large-scale outdoor advertising since the mass-marketing channel is also a way to single out a label's target audience in global markets with attractive  images and subtle calls to action.

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  1. Chandon launches ready-to-serve spritz collection
  2. Prada taps ‘Re-Nylon’ profits to resource environmental education
  3. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  4. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  5. Gigi Hadid fronts new leather goods campaign from Miu Miu
  6. De Beers supports Desert Diamonds with bridal addition
  7. Louis Vuitton announces Regeneration 2030
  8. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  9. Gucci studies connection in spring/summer 2025 campaign
  10. Lancôme seeds longevity-focused skincare with 20th Century Studios
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