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Dec. 22, 2025
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Multichannel

Ritz-Carlton goes with complete brand makeover

September 16, 2011

Ritz-Carlton lions at the San Juan property

 

By Kayla Hutzler

In a reverse-psychology move, hotel chain Ritz-Carlton is now asking its guests to let the brand “stay with them” through a brand platform revitalization that will include video, artwork, a Web site relaunch and new mobile projects.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
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  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Dolce & Gabbana debuts Devotion fragrance film
  6. Lamborghini heads to French Alps for women-led driving series
  7. Ennismore picks Bangkok site for first-in-region SLS Residences
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  9. Exclusive Resorts purchases Inspirato for $59M
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