Luxury Daily
The authority in luxury news.
Feb. 7, 2026
  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  3. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  4. Champagne Telmont earns Regenerative Organic certification
  5. Qatar Airways, Art Basel kick off partnership in Doha
  6. Estée Lauder Companies raises full-year outlook
  7. Aston Martin loops Breitling in as global watch partner
  8. Kering Generation Award X Jewelry returns
  9. Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
  10. The rising risk of ‘superfakes’ and strategies to protect luxury brands
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Jewelry

Roger Dubuis targets Chinese customers with motorsport-themed WeChat campaign

July 12, 2017

Three lucky customers will be able to purchase the Excalibur Spider Pirelli watch early through WeChat. Image credit: Roger Dubuis

 

By Danny Parisi

Swiss watchmaker Roger Dubuis and Italian tire manufacturer and motorsport sponsor Pirelli are launching a new campaign through China’s popular ecommerce and social media hybrid WeChat.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  3. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  4. Champagne Telmont earns Regenerative Organic certification
  5. Qatar Airways, Art Basel kick off partnership in Doha
  6. Estée Lauder Companies raises full-year outlook
  7. Aston Martin loops Breitling in as global watch partner
  8. Kering Generation Award X Jewelry returns
  9. Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
  10. The rising risk of ‘superfakes’ and strategies to protect luxury brands
VIDEOS
More Videos

MORE IN Jewelry
Aston Martin loops Breitling in as global watch partner
Kering Generation Award X Jewelry returns
Tiffany & Co. highlights HardWear for Valentine’s Day
Louis Vuitton, De Bethune combine codes with collaborative chronograph, clock
Cartier expands Clash collection
Watches of Switzerland Group acquires Deutsch & Deutsch



RECENT ARTICLES
Champagne Telmont earns Regenerative Organic certification
Aston Martin loops Breitling in as global watch partner
Estée Lauder Companies raises full-year outlook

Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
Off the Cuff: A Q&A with Wheels Up’s George Mattson
IHG dedicates new ‘Fancierge’ experiences to rugby fans