Retail
September 3, 2025
A cast of prominent models serves as the faces of the promotional initiative. Image credit: Saks/Angelo Pennetta
By Zach James
U.S. retailer Saks Fifth Avenue is spotlighting self-expression in its latest major marketing endeavor.
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