Retail
September 3, 2025
A cast of prominent models serves as the faces of the promotional initiative. Image credit: Saks/Angelo Pennetta
By Zach James
U.S. retailer Saks Fifth Avenue is spotlighting self-expression in its latest major marketing endeavor.
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","iv":"b4b499faa355fc66c119f51bc2da8fee","s":"9f0cbbb09cb8a575"}
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