Retail
September 3, 2025
A cast of prominent models serves as the faces of the promotional initiative. Image credit: Saks/Angelo Pennetta
By Zach James
U.S. retailer Saks Fifth Avenue is spotlighting self-expression in its latest major marketing endeavor.
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