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Research

Search and social media are sales drivers: study

March 7, 2011

 

By Elizabeth Zelesny

Social media pages must be up to parSearch and social media pages have become an essential part in the purchase pathway for consumers.

A study by GroupM Search and comScore found that almost 60 percent of all consumer journeys that end in a purchase begin with a search. Consumers are likely to use a combination of search and social media in their path to purchase as opposed to just search.

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