Search and social media pages have become an essential part in the purchase pathway for consumers.
A study by GroupM Search and comScore found that almost 60 percent of all consumer journeys that end in a purchase begin with a search. Consumers are likely to use a combination of search and social media in their path to purchase as opposed to just search.
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","iv":"b15ebdcea00866e6032036110501d51b","s":"a801e1641e8cfd50"}