Search and social media pages have become an essential part in the purchase pathway for consumers.
A study by GroupM Search and comScore found that almost 60 percent of all consumer journeys that end in a purchase begin with a search. Consumers are likely to use a combination of search and social media in their path to purchase as opposed to just search.
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","iv":"50640e15eb0c632fab62589dd8129901","s":"c4bdde50b2cbad32"}