Search and social media pages have become an essential part in the purchase pathway for consumers.
A study by GroupM Search and comScore found that almost 60 percent of all consumer journeys that end in a purchase begin with a search. Consumers are likely to use a combination of search and social media in their path to purchase as opposed to just search.
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","iv":"701ca72fe961077fce0b5c4b4cd8bd4f","s":"0aa14e8091b3dbaf"}