Search and social media pages have become an essential part in the purchase pathway for consumers.
A study by GroupM Search and comScore found that almost 60 percent of all consumer journeys that end in a purchase begin with a search. Consumers are likely to use a combination of search and social media in their path to purchase as opposed to just search.
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","iv":"53b0e842cd67c684014ede4b35c79f04","s":"f78ad9a4a4655e24"}