Search and social media pages have become an essential part in the purchase pathway for consumers.
A study by GroupM Search and comScore found that almost 60 percent of all consumer journeys that end in a purchase begin with a search. Consumers are likely to use a combination of search and social media in their path to purchase as opposed to just search.
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","iv":"bdd32cd5fa81db1fc3639425617e8f09","s":"0d220ad27169370c"}