Luxury Daily, April 28, 2011 – Mercedes-Benz outlines 2011 US marketing strategy
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Should luxury brands consider bloggers for marketing strategy?
Bloggers who critique luxury products and brands are undeniable gods in their use of technology and media savvy. But do they have the ability to educate a true luxury buyer about the industry?
Mandarin Oriental, Four Seasons awarded top spots in Condé Nast Traveler’s Gold List
Hotel chains such as Mandarin Oriental, Ritz-Carlton, Four Seasons and St. Regis are basking in the golden glow of being selected as the top hotel destinations worldwide in the new Conde Nast Traveler 2011 Gold List.
Jason Wu, Brizo partner for bathroom collection
Fashion designer Jason Wu and luxury faucet brand Brizo are collaborating on a bathroom collection that demonstrates fashion is in the drink.
Saks, Hugo Boss, PPR and LVMH – News briefs
Today in luxury marketing – Saks unveils aggressive game plan; P&G taps Jared Leto for Hugo fragrances; Luxury boosts PPR sales; LVMH private equity fund eyes Asian brands.
Why apps will reign in the era of content
While Web 2.0 delivered plenty of new tools and resources for creating and distributing content online, there was really only one new distribution channel – the browser. Not so now.
Luxury Daily, April 27, 2011 – Top 10 luxury branded mobile sites of Q1
Top 10 luxury branded mobile sites of Q1
As an alternative from a branded application, some marketers prefer to add an optimized site to round out their mobile strategy because it is cross-platform and is a no-brainer way for brands to literally be at customers’ fingertips.
Cadillac uses radio to promote Justin Bieber-influenced charity sponsorship
General Motors Co.’s Cadillac is using teen pop sensation Justin Bieber in a partnership with Sony Music to raise awareness and funds for Cure Duchenne via radio advertising.
Saks runs Friends & Family email promo to drive in-store, online traffic
Department store chain Saks Fifth Avenue has turned to email to increase in-store traffic by sending opt-in users alerts for the store’s Friends & Family sale.