Aston Martin transforming itself into global lifestyle brand
British automaker Aston Martin is looking to further develop itself as a global lifestyle brand and is using mobile to appeal to an international audience.
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Why luxury baby boomers still matter
Luxury brands and retailers are preparing for the future by targeting young, affluent consumers with their marketing initiatives. But when it comes to luxury spending via mobile and online, what about the baby boomers?
Oscar de la Renta unveils bridal collection via live-streaming fashion show
American fashion house Oscar de la Renta has expanded the reach of its spring 2011 bridal collection by streaming it live on the brand’s Facebook page April 11.
Miu Miu taps ecommerce to increase online presence
Prada Group-owned apparel and accessories designer Miu Miu is using the launch of its first ecommerce site as another touch point for consumers to interact with the brand and buy products.
Dolce & Gabbana strengthens brand-consumer relationship with T-shirt contest
Italian fashion house Dolce & Gabbana is asking consumers and fans to design a T-shirt for Kylie Minogue’s latest nationwide tour to grow the relationship between the brand and consumers by letting them associate with the musician.
Prada, Versace, Neiman Marcus and Porsche – News briefs
Today in luxury marketing – Prada taps China’s haute market; Versace back in profit; Neiman Marcus reports March sales up nearly 9 pc as luxury retailers beat forecasts.
Fendi extends product reach with glorified mobile lookbook
LVMH’s Italian fashion house Fendi is extending its product reach to the mobile space with a glorified lookbook, smartphone and tablet-optimized Web site.
Luxury Daily, April 11, 2011 – Fendi extends product reach with glorified mobile lookbook
Luxury Daily, April 8, 2011 – Facebook is new lookbook for luxury brands
Steuben revives colored glass to progress brand
American glass manufacturer Steuben is refreshing its product line by adding color to its signature pieces for the first time in almost 80 years with the new Luminescence collection available via bricks-and-mortar stores and online.