I was watching the Grammys a couple of months ago, and as I sat through the usual clumsy award show mash-up of acts, I realized that the more important event took place earlier that day.
French fashion house Chanel has revealed its new lipstick collection through a dedicated section of its Facebook page that allows consumers to shop directly within the social network.
British brand Burberry is celebrating the opening of its newest and most technologically-advanced flagship store in Beijing with a multifaceted event combining animation, live models and music at Beijing Television Centre on April 13.
Luxury Swiss watchmaker Zenith is taking its digital marketing strategy to the next level by incorporating mobile augmented reality in its iPhone application showcasing the brand’s watch collections.
General Motors Co.’s Cadillac is striving to get back into the good graces of luxury consumers by letting them decide to which local charity a Fort Worth/Dallas auto dealership will donate via its Cadillac Cares Facebook challenge.
Ritz-Carlton, Dallas is incorporating its new “Run and Recover” running program that personalizes a fitness routine for its guests and ends with an athletic massage at the hotel’s spa.
Today in luxury marketing – Mercedes may be America’s best-selling luxury auto brand; Carine Roitfeld styled the fall Chanel campaign; Jaguar Land Rover aims to open India plant.
The creation of successful mobile campaigns requires a combination of the knowledge accumulated in the world of result-based online marketing with an understanding of the differences of mobile.
British apparel brand Burberry’s long-awaited advance into the mobile arena kicked off with the launch of a mobile site. Is its inaugural mobile presence up to scratch?
