Gilt City sells experiences to Facebook Deals
Flash-sales experience site Gilt City will be one of the first companies to participate in Facebook Deals, which lets consumers sign-up for deals and share them with friends.
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Ralph Lauren Fragrances seeks slam dunk with tournament-themed sweepstakes
Ralph Lauren Fragrances is getting into the March Madness spirit with a sweepstakes that gives away 20 sets of Big Pony Fragrance Collections based on the winner of the college basketball tournament.
ReFINEstyle offers luxury goods at up to 90pc off
ReFINEstyle is letting consumers buy luxury apparel and accessories from top designers at discounted prices of 40-90 percent less than what retailers charge.
Hugo Boss, Mercedes-Benz and Starwood Hotels – News briefs
Today in luxury marketing – Hugo Boss steps up expansion strategy; Mercedes wary of new tax proposals on complete knock-down kit; Starwood Hotels and Resorts to open 50 hotels in Europe, Africa and the Middle East.
Why the mobile Web is key to a marketer’s future
Though tempting, it is simply not enough to replicate an existing Web site and make sure it shows up or is functional on a mobile Web browser. Mobile-specific considerations must be made.
Are luxury brands in the tank for product placement?
Careful product placement in movies, television and music videos can influence brand perception, build awareness and solidify an already-established reputation. Do luxury brands get it?
Luxury Daily, March 17, 2011 – Are luxury brands in the tank for product placement?
Ferragamo debuts first iPad app pushing new collection
Salvatore Ferragamo has placed its first iPad application at the center of its marketing strategy for the brand’s spring/summer collection.
Tag Heuer to host first live Facebook Webcast for top-secret Apollo Project
Swiss watchmaker Tag Heuer is debuting the Apollo Project, what CEO Jean-Christophe Babin is calling its “most radical, out-of-the-box, totally mind-blowing innovation to date, ” via a live press conference from BaselWorld on March 23.
Ritz-Carlton rewards members with gift card offer for extraordinary experiences
The Ritz-Carlton is rewarding guests who belong to the Ritz-Carlton Rewards program by giving away gift cards that can be redeemed for a wide range of unique opportunities.