Careful product placement in movies, television and music videos can influence brand perception, build awareness and solidify an already-established reputation. Do luxury brands get it?
Swiss watchmaker Tag Heuer is debuting the Apollo Project, what CEO Jean-Christophe Babin is calling its "most radical, out-of-the-box, totally mind-blowing innovation to date, " via a live press conference from BaselWorld on March 23.
The Ritz-Carlton is rewarding guests who belong to the Ritz-Carlton Rewards program by giving away gift cards that can be redeemed for a wide range of unique opportunities.
Christian Dior will flaunt its history with the opening of Inspiration Dior, an exhibition at Moscow's Pushkin Museum of Fine Art that features the brand's designs since its first collection in 1947. Guess who is not on the guest list?
Today in luxury marketing - Susan Whiteley appointed CEO of Givenchy Couture; Four Seasons Web site revamp: Chef stories, guest videos and more; Lexus thinks young for hybrid; Montblanc honors 10th anniversary of Purists.
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