Luxury brands may want to think twice before saying “I do” to ShopBop’s upcoming wedding boutique as the consistent discounting of products may drop their status in the luxury sector.
Exclusively In is letting consumers buy Indian-inspired luxury apparel, jewelry and home decor at discounted prices, about 70 percent less than what high-end retailers charge.
Today in luxury marketing – Hermes CEO raises prospect of delisting; Christopher Bailey: Tech mate; Ferretti and Watson unveil collaboration; Ugg Australia to launch luxe collection.
The explosion of consumer-centric mobile innovation is demanding a new focus on mobile context.
Many luxury brands turned to online for more targeted marketing in the last few years. But with the volume of advertisers on the Internet growing exponentially, some are turning their attention back to print.
Neiman Marcus Group reported a 12.9 percent increase in year-over-year sales, indicating a significant boost in the overall luxury market.
Mercedes-Benz is targeting young, affluent consumers and bolstering its social media strategy with an online blog featuring a brand enthusiast.
Ralph Lauren is featuring its spring 2011 children’s collection with a storybook that showcases the brand’s digital, print and cause-related sides.
Christian Dior released a new application that allows users to share the Dior Addict lipstick line through social functionality.
