Renowned French jeweler and watchmaker Cartier is leveraging the large canvas and creative possibilities offered by Apple’s iPad tablet to showcase its 2011 watch collection and its passion for mechanics.
An Alterian study, which found that less than one-third of companies have a strong understanding of social media conversations happening around their brand, has some very important implications for luxury marketers.
To mark the brand’s association with international motorsport and motor-racing and its need for speed, Swiss watchmaker Tag Heuer showcased 10 historic race cars in a special exhibition in Geneva, where it also introduced a new timepiece.
As part of its ongoing expansion strategy, London-based online shopping destination Kelkoo branched into group-buying with the launch of the luxury shopping Web site, Kelkoo Select.
Today in luxury marketing – Audi goes 3D for its new luxury sedan campaign; Edox watches to be featured in Spiderman 4 movie; Editorial is the new advertising.
Prestige brands such as Burberry, Gucci, Hugo Boss, Armani and Ermenegildo Zegna are launching online fashion shows to drive sales, increase Web site traffic and engage consumers in a way like never before.
There are mixed emotions throughout the advertising industry as to whether the Federal Communications Commission’s approval of the Comcast/NBC Universal merger is a good idea from the standpoint of luxury brands.
British ecommerce Web site Net-A-Porter launched a wedding boutique aimed to provide affluent, soon-to-be brides a selection of luxury gowns via a one-stop destination.
Rebecca Minkoff is using fashion Web site Polyvore as a vehicle to promote its new initiative that allows consumers to design a Spring 2011 look, with the chance of being sent to New York Fashion Week 2011.
