Porsche, Audi, Gucci and Bluefly – News briefs
Today in luxury marketing – German automakers eye gains in US market; Judge sides with Gucci on lawyer confidentiality; Bluefly invests in eyewear site; Why dressing well is costing more.
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Getting smaller luxury brands mobile
Mobile is on the rise. Everyday there is a new statistic to demonstrate how big mobile is or how big it is going to become.
Luxury Daily, Jan. 11, 2011 – Audi all-time sales record driven by strong digital advertising
Audi all-time sales record driven by strong digital advertising
Audi of America implemented a strong marketing strategy consisting of digital and television advertising, helping it top 100,000 vehicles sold in the United States for the first time in 2010.
Enhancing on-site search is key to ecommerce success
Optimizing search results on ecommerce sites leads to increased average revenue per customer and a lift in conversion rates among consumers searching for products.
Bergdorf Goodman rewards loyalists and drives traffic with mobile social media contest
Luxury retailer Bergdorf Goodman is tapping mobile social media to inspire loyalty among its affluent target demographic and drive foot traffic to its bricks-and-mortar locations.
Gilt Man courts upscale consumers with exclusive pre-sale of James Blunt CD
Gilt Man, a division of the online upscale retailer Gilt Groupe, is courting luxury consumers by offering exclusive access to sought-after music before it is released to the masses.
Net-A-Porter enhances multichannel retail experience via mobile site
Online retailer Net-A-Porter is extending its sales strategy by delivering a multichannel Web experience to affluent consumers with the launch of a mobile Web site.
Rolls Royce, Baume & Mercier and Perry Ellis – News briefs
Today in luxury marketing – The electric Rolls Royce: Luxury firm plans ecofriendly vehicle as sales see 171pc rise; Paltrow is Baume & Mercier brand ambassador; Perry Ellis to buy Rafaella.
Privacy compliance is critical
As online and mobile marketing turn the page on 2010, one thing is clear: privacy and security are center-stage.