Although Saks Fifth Avenue has announced the closure of its seventh retail location since July, industry experts seem to think that it is beneficial for a luxury brand to know when to cut its losses.
Independent French fashion house Hermes has rebuffed the advances of conglomerate LVMH through its creation of a seemingly impenetrable holding company. But will it last?
Swiss watchmaker Tag Heuer has relaunched its Web site as a Flash-based, richly detailed experience teeming with branded content but missing any commerce elements.
Luxury brands can communicate with loyal upscale consumers using SMS marketing to push alerts and deals to drive sales.
Brands such as Rolex, Ralph Lauren, Salvatore Ferragamo, Mercedes-Benz, Hublot and many others have taken Monocle magazine’s mainly affluent readership into consideration when choosing to advertise in it.
Today in luxury marketing – A tailor-made film at Dior Homme; Cartier to launch new women’s scent; Luxury’s Back! Uh, not so fast; Why you do not need a tablet marketing agency.
How do small and midsize businesses leverage SMS effectively on a pragmatic day-to-day basis? How do they visibly affect customer relationships and drive bottom-line value?
As more consumers shift their media consumption from television to the Internet, online video advertisements have proven to be effective in driving return on investments.
A new development in digital magazines will dramatically change the way that luxury brands target affluent consumers, according to a study.
