Georgina Goodman enables shoe shopping via iPhone app
British shoe designer Georgina Goodman is letting shoe fanatics get their fix of footwear from a new commerce-enabled iPhone application.
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Can Forbes really track how print ads affect online behavior?
Forbes magazine is launching a new research program to measure the impact of print advertising on consumers’ online behavior, a line of inquiry that could shed new light on the importance of traditional media to luxury brands.
Case study – Porsche Boxster Spyder
Porsche enlisted online luxury lifestyle publication JustLuxe for a barrage of online media efforts including homepage takeovers and sweepstake promotions. The carmaker gathered 2,100 leads during the campaign.
Ferrari, Jimmy Choo and men’s wear – News briefs
Today in luxury marketing – Ferrari celebrates 250 GTO’s 50th anniversary; Crystal Renn is the new face of Jimmy Choo; Is men’s wear back?; The rise of the new global elite.
Mobile security: the elephant in the room
Is there an elephant in the room? Is mobile commerce fraught with security concerns?
Luxury Daily, Jan. 6, 2011 – Will luxury spending retain strong holiday momentum?
Will luxury spending retain strong holiday momentum?
Luxury brands are riding high after a successful holiday sales season. Do the strong results foretell an industry-wide return to prosperity or an aberration during a prolonged period of austerity?
Attention luxury brands: JustLuxe reaches 2.5M affluents per month
Luxury lifestyle online publisher JustLuxe is an advertising option for high-end brands interested in reaching 2.5 million monthly affluents that visit the site with custom-built ads.
St. Regis caters to affluent travelers’ every whim with mobile app
Starwood Hotels & Resorts’ St. Regis New York gives guests a bite of the Big Apple with its custom E-Butler iPad application that serves as a concierge and an insider’s guide to New York.
Luxury automakers trail mass-market brands in perception of quality: study
Prestige car brands were identified by fewer consumers as leaders in quality when compared to their mass-market counterparts, according to a new Consumer Reports study.