Yves Saint Laurent promotes multifunctional makeup pen with iPhone app
Yves Saint Laurent is promoting its multifunctional makeup pen, Touche Eclat, to affluent target audience with an iPhone application.
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Bottega Veneta, Chanel and Greg Lauren – News briefs
Today in luxury marketing – Bottega Veneta’s Tomas Maier: Just have less; Are you ready for Blake Lively: Chanel purse ambassador?; Ralph Lauren’s nephew launches fashion collection.
Will 2011 beget a DoubleClick for mobile?
The fact that mobile is no longer a fringe medium cannot escape mention. Smartphones account for 40 percent of all phones sold nationwide, and the overall adoption of smartphones and tablets is increasing dramatically around the world.
Bloomingdale’s plans hefty investment to strengthen ecommerce strategy
Department store giant Macy’s Inc. is bolstering Bloomingdale’s ecommerce presence and plans to add hundreds of new employees as part of an ongoing strategic initiative to connect shoppers more seamlessly across all sales channels.
Luxury Daily, Jan. 5, 2010 – Bloomingdale’s plans hefty investment to strengthen ecommerce strategy
70pc of luxury consumers claim quality more important than price
Despite recent economic troubles, affluent consumers are still likely to buy high-end goods whether it is for a one-time indulgence or if they are purchasing for a loved one or family member.
Jaguar leverages mobile in TV ads to encourage test drives
British automaker Jaguar is aiming to compel affluents to schedule test drives at nearby dealerships via a mobile call to action integrated into its television advertising.
Yves Saint Laurent woos eco-friendly with recycled fabric line
French designer Yves Saint Laurent is taking strides into greener fields with New Vintage III, a line of apparel made from recycled fabric from the brand’s archives.
Connected TVs offer marketing opportunities for luxury brands: analyst
Connected televisions are a potential market for luxury brands looking to promote themselves in a new way to affluent, tech-savvy consumers.
BMW introduces mobile app to complement ongoing Joy campaign
BMW has incorporated a mobile application into its ongoing “Joy” campaign to highlight its high-performance cars and the sheer driving pleasure they give owners.